Your privacy is very important to us. This privacy policy addresses the use of information provided to or gathered by (this “Site”).  By indicating your acceptance of this Privacy Policy, and providing your information to us, you are accepting and consenting to the practices described in this Privacy Policy.


Information provided to or gathered by this Site is controlled by [Lavender Lingerie GmbH] of Schlesische Str. 38, 10997 Berlin, Germany (“we” or “us”).

What Information Is Collected
We classify Site user information into two categories: personal information, which is information identifiable to a specific individual, and aggregate information, which is general demographic information that does not identify any individual. Personal information may include name and email address. Aggregate information may include your Site preferences, sizes, geographical location, language, and time zone. Some of the information we ask for may be optional.


Every time you visit this Site, your user information is sent from your browser to our server and will be saved as server log files. The transferred data includes the date and time of the visit, names of the accessed pages, IP address, referrer URL, transferred data volume, and product and version information of the browser used. Subject to any statutory retention requirements, the IP address data will be deleted or anonymized after the end of its use.


How We Use Your Information
We collect personal information to make our services related to this Site (the “Services”) more rewarding for you. We may use your information to provide customer service to you or, where we have consent to do so, to contact you for promotional purposes. We also use this information for internal purposes, such as studying our customers' preferences.  If you enter into a prize draw, competition or similar promotion, we may use the information you provide to administer those activities. We may combine information about you with information from other sources in order to improve the quality of the Services.

How Your Information Is Shared
We share personal information only as described in this privacy policy and with companies within our group including, but not limited to, Lavender Lingerie, LLC and TechStyle, Inc., both of 800 Apollo St. El Segundo, CA 90245, USA.  Our group companies follow practices at least as protective as those described in this Privacy Policy.


  • Third party service providers. We may employ other companies and individuals to perform functions on our behalf.  Examples include sending e-mail, removing repetitive information from databases, and analysing data. They have access to personal information necessary to perform their functions, but may not use it for other purposes. They must process the personal information in accordance with this Privacy Policy and as permitted by applicable data protection laws.


  • Business Transfers. As we develop our business, we might sell or buy businesses or assets. In any such transaction, your information may be one of the transferred business assets. Your information will remain subject to this Privacy Policy.


  • Protection of Us and Others. We may release personal information when we believe this is appropriate to comply with the law, or to protect the rights, property or safety of us, our users or others. This does not include selling, sharing or otherwise disclosing personal information for commercial purposes contrary to the commitments made in this Privacy Policy.


  • With Your Consent. Other than described above, you will be notified when information about you might be shared with a third party and you will be able to choose not to share it.

Whenever we transfer personal information to countries outside the European Economic Area in the course of sharing information as set out above, we will ensure that the information is transferred in accordance with this Privacy Policy and as permitted by applicable laws.


Cookies, Web Beacons and Log Data
This Site uses cookies and web beacons to gather aggregated, non-personally identifiable information in order to help us better understand user behavior, tell us which parts of this Site users have visited, and measure the effectiveness of advertisements and web searches. Such information may be shared with trusted third parties but the information will not personally identify you. To the extent that Internet Protocol (“IP”) addresses or similar identifiers are considered personal information under applicable local laws, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information. As we develop this Site, we may gather additional information from you through the use of other technologies.


  • Cookies.  A cookie is a small text file that is stored on a computer for record-keeping purposes. We use cookies to collect anonymous information about how you use this Site by setting and accessing cookies on your computer. These cookies track information such as how often you visit this Site, what pages you view, and where you go after you leave this Site. The cookies are not connected to your personal information. We recommend that you leave cookies turned on because they allow you to take advantage of some of this Site's features.  


We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google“). Google uses cookies to obtain information about our users’ access to this Site. The information about your use of this Site generated by the cookie may be transferred to a Google server in the US where it will be saved. Google will normally anonymise your IP address within the EU. Only in exceptional cases will your IP address be transferred outside EU to be anonymised there. Google will use this information to evaluate your use of this Site and compile reports about your activity. The IP address of your browser transferred by Google Analytics will not be combined with other Google files. You configure your browser to refuse new cookies (see above). Furthermore, if you wish to prevent the processing of your data (including your IP address) by Google Analytics, you may download and install this browser add-on:


How can I object to the use of cookies? The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. However, this may limit the functionality of certain websites.


  • Web Beacons
    Web beacons, or clear gifs, are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages. Web beacons help us better manage content on this Site by informing us what content is effective. We do not tie the information gathered by web beacons to your personal information.


  • Log Files

We also receive and use certain personally non-identifiable information, which is collected passively using various technologies, and cannot presently be used to identify any individual. We may use such information and pool it with other information to track, for example, the total number of visitors to this Site, the number of visitors to each page of this Site, the domain names of our visitors' Internet service providers, and how our users use and interact with the Services. Also, in an ongoing effort to better understand and serve you, we may conduct research on customer demographics, interests and behavior based on the user and other information provided to us. This research may be compiled and analysed on an aggregate basis. We may use or share aggregate information for any purpose.


The security of your personal information is very important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee the absolute security of such information.

Opting Out
If we have your consent to do so, we may contact you with announcements, promotions, special offers, features and product updates. If you do not wish to receive these communications, you may opt-out at any time by clicking the unsubscribe link or by following the instructions included in the communication. As a user of the Services, please note you cannot opt-out of some transactional and administrative communications that are necessary for us to provide the Services.

Links to Other Sites
This Site may contain links to other sites that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such sites. This Privacy Policy applies only to information collected by this Site. The privacy policies of such other sites may be significantly different from this Privacy Policy. We encourage you to be aware when you leave this Site and to read the privacy policy of any site that collects your personal information.


User Generated Content

This Site may enable you to post comments, reviews and other information on publicly available areas of this Site. Any information you post in these areas will be available to all of our users, so please use caution in disclosing any personal information when you post.

Updating or Deleting Your Information
You may update, correct or request deletion of your personal information at any time by contacting us at the address below.  Please note that we may retain certain information for a specified period of time, as required by law or as permitted for legitimate business purposes.

This Site is not designed for children. We do not wish to collect personal information from anyone under the age of 13.  If we become aware that we have been provided with information by or about someone under 13 we will delete that information. If you are a parent or guardian of someone under 13 who has provided us with personal information, please contact us to arrange deletion of that information.


Transferring your information


We are part of a global group of companies. By using the Services you acknowledge that we may use the personal information we collect or receive about you in the European Economic Area (“EEA”), US and other countries in which we and our partners operate for purposes described in this notice. This includes sharing your information with Savage X, Inc., our US parent company, and other companies in our global group (collectively, “Data Importer”).


When your personal information is transferred from your home country to another country, the laws and rules protecting that information in the country to which it is transferred may be different from those in the country in which you live. We will transfer your information only to those countries to which we are permitted by law to do so, and we will take steps to ensure that your information continues to enjoy appropriate protections.


1. Legal Basis


Whenever we transfer personal information outside of the EEA, we do so on one or more of the following legal bases:


  • - Privacy Shield. Savage X, Inc. and certain other companies in our global group participate in the EU-US Privacy Shield Framework. Even though the Privacy Shield Framework was invalidated in 2020 by the European Union Court of Justice, we are committed to comply with the obligations under the Privacy Shield´s principles.
  • - Standard Contractual Clause/Model ClausesThe European Commission has adopted Standard Contractual Clauses, also known as Model Clauses, which provide safeguards for personal information that is transferred outside of the EU or EEA. You may view the Model Clauses on the Commission’s website, here. 


You have the right to request and obtain at any time a copy of the Standard Contractual Clauses that have been signed between the Data Importer (our companies in the United States) and the Data Exporter ( Savage X Ltd.). If you would like a copy of the Standard Contractual Clauses, please submit a written request to the following address: Savage X Ltd, Attn: General Counsel, 25 Wilton Rd, London, SW1V 1LW, United Kingdom.


  • - Necessary to perform our contract with you. You may choose whether or not to use the Services. However, if you want to use the Services, you must agree to the terms and conditions, which set out the contract between us and you. As we use technical infrastructure in the EEA, US and other countries to deliver the Services to you, in accordance with our contract with you, we need to transfer your personal information within the EEA, to the US and to other jurisdictions as necessary to provide the Services. We can’t provide you with the Services and perform our contract with you without transferring your information in this way.


2. Categories of Personal Data Processed and Transferred


Personal data such as your name, email address, customer ID, mailing address, phone number, demographic information such as gender, birthday and other personal identifiers, commercial information such as order history, order ID, items purchased, size, style and product preferences, other unique identifiers and inferences drawn therefrom, geolocation information, IP address, cookies, advertising IDs, tracking pixels and other unique identifiers, internet activity information such as how a user browses and interacts with our Services, Site and advertisements and device, browser and/or computer properties are collected. This personal data is used for the following purposes: to process and fulfill orders, communicate with you about orders or any Savage X Fenty service, marketing and sales, internal research, and compliance with federal, state and local laws and regulations. Savage X Fenty also collects aggregate data such as your Site preferences, sizes, age, gender, geographical location, language, time zone, income and education. This aggregate data is used for the following purposes: marketing and sales activities, to optimize shopping experience and types of goods sold, internal research, partnerships or agreements with affiliates, agents and business partners, and to describe our Services to current and prospective business partners.


3. Onwards Transfers to Third Parties by Data Importer


The Data Importer shall not disclose the personal data transferred to a third party located outside the European Union, unless the third parties agree to bound by the Standard Contractual Clause mentioned in section 1. Otherwise, a transfer by the importer to a third party may only take place if:


  • - It is to a country benefitting from an adequacy decision pursuant to Article 45 of Regulation (EU) 2016/679 (“General Data Protection Regulation” or “GDPR”) that covers the onward transfer;
  • - The third party otherwise ensures appropriate safeguards pursuant to Articles 46 or 47 of GDPR with respect to the processing in question;
  • - The third party enters into a binding instrument with the Data Importer ensuring the same level of data protection as under the Standard Contractual Clauses, and the data importer provides a copy of these safeguards to the data exporter;
  • - It is necessary for the establishment, exercise or defense of legal claims in the context of specific administrative, regulatory or judicial proceedings;
  • - It is necessary in order to protect the vital interests of the data subject or of another natural person; or
  • - Where none of the other conditions apply, the Data Importer has obtained your explicit consent for an onward transfer in a specific situation, after having informed you of its purpose(s), the identity of the recipient and the possible risks of such transfer to you due to the lack of appropriate data protection safeguards.


4. Data Importer contact information


Savage X, Inc.

800 Apollo Street

El Segundo, California 90245