About Savage X Fenty
Savage X Fenty has disrupted the lingerie industry and redefined 'sexy'. With accessible price points and an extensive range of fashion-forward styles, the brand celebrates fearlessness, confidence and inclusivity. From everyday staples to provocative pieces, Savage X Fenty has something for every mood, every vibe and every BODY.
“We want to make people look good and feel good,” explains Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.” From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear—Savage X Fenty has something for every mood.